Undergraduate Wine Business
The Bachelor of Science in Business Administration with a Wine Business Concentration is designed for students aspiring to lead in the wine industry. Located in Sonoma County’s renowned wine region, this program provides a unique blend of business fundamentals and specialized wine business knowledge. The curriculum, built around core business courses, is tailored to equip students with the skills for impactful careers, both locally and globally.
Students concentrating in Wine Business can explore various roles, often beginning in tasting rooms to develop product expertise and strong customer service abilities. Career opportunities extend into Wine Club management, Social Media, vineyard and cellar operations, and e-Commerce. When paired with marketing coursework, this concentration also prepares graduates for positions in brand management, outside sales, and distributor roles, paving the way for leadership in the evolving wine industry.
| Customer Service/Sales and Promotions | Tasting Room; Direct to Consumer Sales; Wine Club; Regional Sales |
|---|---|
| Marketing | Product Management; Brand Management; Public Relations; Social Media Management; Event Planning; e-Commerce |
| International Business | International Distribution; International Marketing |
Tracks
Students in the Wine Business Strategies concentration can choose between the general management or wine production tracks.