Wine Business Research

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Are you looking for authoritative insights to help navigate the complexities of today’s wine business landscape? The Wine Business Institute (WBI) at the School of Business delivers just that, combining cutting-edge research with practical solutions for wine industry professionals. As the only academic center in the U.S. dedicated to wine business research, WBI focuses on sustainability practices, regulatory changes, finance strategies, consumer behavior, and global market shifts, critical areas for success in the evolving wine industry.

For those seeking detailed analysis, the Wine Business Journal showcases WBI’s latest research findings, case studies, and expert perspectives, equipping winery owners, executives, and aspiring wine professionals with the tools to drive growth. Additionally, The Wine Industry Today report, produced by WBI in collaboration with industry leaders and expert faculty, provides a comprehensive view of the current wine-business market. This report delves into trends, opportunities, and challenges, offering insights for those looking to strengthen their competitive edge now and in the future. With WBI’s resources, you’re not just informed; you’re prepared for sustained success as the industry heads toward 2030 and beyond.