Wine Business Management Certificate
Program Overview:
The Wine Business Management (WBM) Online Certificate is developed and taught by industry experts from our world class wine region, Sonoma County. This 28-week program includes a 4-week Foundation course; an 8-week Intermediate course and a total of 16 weeks of elective advanced courses. If you are just getting started in the wine business industry the 28-week program is for you. This comprehensive professional business certificate addresses key industry areas, including:
- DTC and e-Commerce
- Strategic Wine Marketing
- Wine Sales Management
- Wine Production and Operations
- Financial Management
- Wine Import and Distribution
- Wine Club Management
- Social Media for Wine Business
Certificate Benefits:
- All courses delivered online
- 4-6 hours weekly commitment
- One-hour weekly live webinars
- Non-Credit courses
- No time limit to complete the certificate program
- Average time to complete is 12 months
Current Course and Workshop Schedule:
| Class | Dates | Live Classes | Instructor | Fee | Registration Deadline |
|---|---|---|---|---|---|
|
WBM Certificate: Intermediate: Key Drivers in a Wine Business
|
8/15-10/10 |
Wednesdays 6-7 pm PST |
David Bower |
$1,250 |
|
|
WBM Certificate: Wine Sales |
10/1-11/26 |
Tuesdays 6-7 pm PST |
Gretchen Helsel |
$1,250 |
|
|
FA Certificate: Financial Management & Strategy |
Spring 2025 |
Wednesdays 6-7 pm PST |
Jared Tatcher | $1,250 | CLOSED |
|
WBM Certificate: Strategic Wine Club Management
|
Spring 2025 |
Tuesdays 6-7 pm PST |
Ben Kraemer |
$1,250 |
CLOSED |
-
Payment for each course is due upon registration
Have Questions? Contact Emily Porter
Course and Class Descriptions
Registration is done in partnership with the School of Extended and International Education.