Sonoma State University
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News and Articles

Douglas Jordan
The Constants
The purpose of this essay is to examine these two contradictory ideas through the life of a sixty-one-year-old, lifelong baseball fan.
puspa_amri
Political Credit Cycles
This paper tests the existence of political credit cycles, the positive comovement between credit and elections.
faculty_angelo_camillo
Generational Cohort Theory and Wine: Analyzing How Gen Z Differs from Other American Wine Consuming Generations
Purpose The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.
faculty_rich_campbell
Investigating Sport Fan Attitudes Towards Tanking: The Role of Values-Based Connections
This study utilized Amazon's Mechanical Turk service to obtain a national sample of National Basketball Association (NBA) fans.
US Wine Industry Preparedness For Unforeseen Crises And Disasters: An Empirical Test
This paper assessed perceived organizational preparedness and resilience as related to four key characteristics: the size of the firm through annual case production and number of employees, the age of the firm, and the organizational hierarchy.
naga_damaraju
Ford: An Auto Company in Transition

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021

naga_damaraju
Zynga: Is the game over?

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021

naga_damaraju
Southwest Airlines: Is "LUV" at the limit?

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021

naga_damaraju
Jetblue Airways Corporation: Getting over the 'Blues'?

Publication: Strategic Management: Text and Cases. (2021) Dess, G.G., McNamara, G., Eisner, A.B., and Lee, S.H. (10th edition), McGraw Hill.

Publication Date: January 2021

Professor Liz Thach, MW
Understanding eWinetourism Practices of European and North America
This research study introduces a definition for eWineTourism (eWT) and a new PIAB (Purpose, Icts, Activities, Benefits) conceptual model to analyze eWT.