Sonoma State University
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News and Articles

Professor Liz Thach, MW
Understanding eWinetourism Practices of European and North America
This research study introduces a definition for eWineTourism (eWT) and a new PIAB (Purpose, Icts, Activities, Benefits) conceptual model to analyze eWT. 
Luxury Wine Marketing: The Art and Science of Luxury Wine Branding
This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. 
Liz Thach
Generational Cohort Theory and Wine: Analyzing How Gen Z Differs from Other American Wine Consuming Generations
The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.
nadiya parekh
Financing Social Enterprises: An Upper Echelon Perspective

Publication: FIIB Business Review

Publication Date: August 27, 2021

Wine Business Institute
Champagne Industry in 2020

Publication: Wine Business Journal

Publication Date: May 7, 2021

faculty_florence_bouvet
Regional Integration and Income Inequality: A Synthetic Counterfactual Analysis of the European Monetary Union

Publication: Oxford Review of Economic Policy

Publication Date: April 2, 2021

Inspiring winery experiences to benefit destination branding? Insights from wine tourists at Yantai, China

Publication: Journal of Hospitality and Tourism Insights

Publication Date: November 11, 2020

Abstract:
3>Purpose

faculty_renata_schaefer
Perceived public support and entrepreneurship attitudes: A little reciprocity can go a long way!

Publication: Journal of Vocational Behavior

Publication Date: September 2020

faculty_sergio_canavati
The relationship between human capital, new venture ideas, and opportunity beliefs: A meta-analysis

Publication: Strategic Entrepreneurship Journal

Publication Date: February 14, 2021

Abstract:
3 id="sej1397-sec-0001-title">Research summary