Champagne Industry in 2020

Author: Armand Gilinsky & Tom Atkin, Ph.D.

Publication: Wine Business Journal

Publication Date: May 7, 2021

Abstract:
This industry note includes data covering the French Champagne industry, as well as major global competitors, consumers, and some artisanal Champagne producers. This note is suitable for exposing students to the French Champagne industry, comparing and contrasting the Champagne brand with sparkling wines from other countries and wine-growing regions, and introducing the concepts of industry attractiveness, competitive force analysis, and industry dynamics.