Advanced Degrees and Courses in Wine Business
The Wine Business Institute (WBI) is a hub for innovation and collaboration among faculty, students, and the wine business community. Established in 1996 through a partnership between the wine industry and Sonoma State University's School of Business, WBI conducts cutting-edge research that shapes industry best practices and enhances its program curriculum. Offering both online and in-person wine-focused degrees and professional certifications, WBI prepares leaders for the evolving wine industry.
As the wine business adapts to the pressures of globalization, technological advancements, and regulatory changes, the Sonoma MBA in Wine Business—available in Professional and Executive formats—goes beyond addressing industry needs. It plays a pivotal role in driving the industry's evolution. Students gain specialized wine business expertise and practical strategies to deliver results in today’s global market. Learn alongside seasoned professionals, including winemakers, viticulturists, brand managers, distributors, vineyard owners, and winery executives, and build the skills needed to excel in this dynamic field.
Connect with Us: winebiz@sonoma.edu | Wine Spectator Learning Center
Important Dates
Wine Business Journal
The Wine Business Journal (WBJ) is the flagship publication of the Wine Business Institute, dedicated to advancing the field of wine business. WBJ publishes a range of content, including empirical and conceptual research, as well as industry and regional case studies.
The mission of WBJ is to enhance wine business knowledge by generating, accumulating, and disseminating insights with both practical applications and theoretical significance.
Wine Spectator Learning Center
The Wine Spectator Learning Center, the home of the Wine Business Institute, is an education and industry hub designed around advanced-technology classrooms, a student commons and gardens, and a collaborative space for faculty and business leaders.
Thank you to everyone who made this building possible!
